Marketing and preventive health care : interdisciplinary and interorganizational perspectives /

Marketing and preventive health care : interdisciplinary and interorganizational perspectives /

שמור ב:
מידע ביבליוגרפי
Corporate Authors: National Workshop on Preventive Health Care and Marketing, 1st. Charlottesville, Va, American Marketing Association, Blue Cross/Blue Shield of Virginia
מחברים אחרים: Cooper, Philip D., 1942-, Kehoe, William J., 1941-, Murphy, Patrick E., 1948-
פורמט: Conference Proceeding ספר
שפה:English
יצא לאור: Chicago : American Marketing Association, c1978.
סדרה:Proceedings series (American Marketing Association)
נושאים:
Preventive health services > Marketing > Congresses.
Preventive health services > United States > Marketing > Congresses.
תיאור
תאור פריט:Proceedings of a workshop sponsored by the American Marketing Association and Blue Cross/Blue Shield of Virginia and held March 27-29, 1977.
תיאור פיזי:ix, 132 p. : ill. ; 23 cm.
ביבליוגרפיה:Includes bibliographies.
ISBN:0877571058

פריטים דומים