Marketing and preventive health care : interdisciplinary and interorganizational perspectives /

Marketing and preventive health care : interdisciplinary and interorganizational perspectives /

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Bibliographic Details
Corporate Authors: National Workshop on Preventive Health Care and Marketing, 1st. Charlottesville, Va, American Marketing Association, Blue Cross/Blue Shield of Virginia
Other Authors: Cooper, Philip D., 1942-, Kehoe, William J., 1941-, Murphy, Patrick E., 1948-
Format: Conference Proceeding Book
Language:English
Published: Chicago : American Marketing Association, c1978.
Series:Proceedings series (American Marketing Association)
Subjects:
Preventive health services > Marketing > Congresses.
Preventive health services > United States > Marketing > Congresses.

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