Marketing and preventive health care : interdisciplinary and interorganizational perspectives /

Marketing and preventive health care : interdisciplinary and interorganizational perspectives /

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Podrobná bibliografie
Korporace: National Workshop on Preventive Health Care and Marketing, 1st. Charlottesville, Va, American Marketing Association, Blue Cross/Blue Shield of Virginia
Další autoři: Cooper, Philip D., 1942-, Kehoe, William J., 1941-, Murphy, Patrick E., 1948-
Médium: Konferenční příspěvek Kniha
Jazyk:English
Vydáno: Chicago : American Marketing Association, c1978.
Edice:Proceedings series (American Marketing Association)
Témata:
Preventive health services > Marketing > Congresses.
Preventive health services > United States > Marketing > Congresses.
Popis
Popis jednotky:Proceedings of a workshop sponsored by the American Marketing Association and Blue Cross/Blue Shield of Virginia and held March 27-29, 1977.
Fyzický popis:ix, 132 p. : ill. ; 23 cm.
Bibliografie:Includes bibliographies.
ISBN:0877571058

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