Guerrilla P.R. : how you can wage an effective publicity campaign-- without going broke /
Every fortune 500 corporation, movie star, and scandal queen can attest that a good publicist is essential to building success and maintaining public support. For the small business owner, the entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, here are the reso...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
HarperBusiness,
c1993.
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| Edition: | 1st ed. |
| Subjects: |