Getting it right the first time : can we eliminate ineffective advertising before it is run /
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Henley-on-Thames :
Admap Publications,
1996.
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| 叢編: | Admap monograph
no. 3. |
| 主題: |
| 實物描述: | 48 leaves : ill. ; 30 cm. |
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| 參考書目: | Includes bibliographical references (leaves 44-46) |
| ISBN: | 1899314547 (pbk.) |