Getting it right the first time : can we eliminate ineffective advertising before it is run /
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                  | Autor Principal: | |
|---|---|
| Formato: | Libro | 
| Idioma: | English | 
| Publicado: | 
      Henley-on-Thames :
        
      Admap Publications,    
    
      1996.
     | 
| Series: | Admap monograph
              no. 3.             | 
| Subjects: | 
| Descrición Física: | 48 leaves : ill. ; 30 cm. | 
|---|---|
| Bibliografía: | Includes bibliographical references (leaves 44-46) | 
| ISBN: | 1899314547 (pbk.) |