Getting it right the first time : can we eliminate ineffective advertising before it is run /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Henley-on-Thames :
Admap Publications,
1996.
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| Series: | Admap monograph
no. 3. |
| Subjects: |
| Physical Description: | 48 leaves : ill. ; 30 cm. |
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| Bibliography: | Includes bibliographical references (leaves 44-46) |
| ISBN: | 1899314547 (pbk.) |