Interdisciplinary approaches to product design, innovation, & branding in international marketing /
"This volume seeks to capture and synthesize the cutting edge knowledge in the area of branding, product design and innovation, and strategic thought in international marketing. This volume was conceived from a conference held at the College of William & Mary where speakers from many fields...
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald,
2012.
Bingley, U.K. : 2012. |
| Edition: | 1st edition. |
| Series: | Advances in international marketing ;
v. 23. |
| Subjects: |
CARM 1 Store
| Call Number: |
B12855 |
|---|---|
| Copy 1 | Available Place a Hold |