The corporate brand /
Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their indi...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Washington Square, N.Y. :
New York University Press,
1997.
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| Subjects: | |
| Online Access: | Contributor biographical information Publisher description |
Internet
Contributor biographical informationPublisher description
CARM 1 Store
| Call Number: |
C13863 |
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| Copy 1 | Available Place a Hold |