The AMA handbook of marketing for the service industries /
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| Corporate Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
American Management Association,
c1991.
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| Subjects: |
| Physical Description: | xix, 588 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 081440104X (hbk.) |