Customer focus : a strategy for success /

As strategic concepts, customer driven quality and service have moved to the top of the list for most managers. A day does not go by without some reminder of how important these factors have become. The tools that this book uses to examine and develop these topics are both familiar and critical. Mar...

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Bibliografske podrobnosti
Glavni avtor: Langevin, Roger G.
Format: Knjiga
Jezik:English
Izdano: [Menlo Park, Calif.] : Crisp, c1998.
Serija:Crisp management library ; 18
Teme:
Kazalo:
  • I. Customer Focus
  • II. Quality Systems
  • III. Market Research
  • IV. Process Management
  • V. Quality Improvement
  • VI. Performance Measurement.