Caveat on "ad likability" and the ARF copy research validity project /

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Bibliographic Details
Main Author: Rossiter, John R.
Corporate Author: Australian Graduate School of Management
Other Authors: Eagleson, Geoff
Format: Book
Language:English
Published: Kensington, N.S.W. : University of New South Wales, Australian Graduate School of Management, 1992.
Series:Working paper series (Australian Graduate School of Management) ; 92-029.
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