APA (7th ed.) Citation

Mathur, S. K., & Gaeth, G. J. (1995). Process representation and predictive accuracy of consumer choice models in marketing: An investigation using scanner-data type products. University of New South Wales, Australian Graduate School of Management.

Chicago Style (17th ed.) Citation

Mathur, Sharat K., and Gary J. Gaeth. Process Representation and Predictive Accuracy of Consumer Choice Models in Marketing: An Investigation Using Scanner-data Type Products. [Kensington, N.S.W.]: University of New South Wales, Australian Graduate School of Management, 1995.

MLA (8th ed.) Citation

Mathur, Sharat K., and Gary J. Gaeth. Process Representation and Predictive Accuracy of Consumer Choice Models in Marketing: An Investigation Using Scanner-data Type Products. University of New South Wales, Australian Graduate School of Management, 1995.