Process representation and predictive accuracy of consumer choice models in marketing : an investigation using scanner-data type products /

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Bibliographic Details
Main Author: Mathur, Sharat K.
Corporate Author: Australian Graduate School of Management
Other Authors: Gaeth, Gary J.
Format: Book
Language:English
Published: [Kensington, N.S.W.] : University of New South Wales, Australian Graduate School of Management, 1995.
Series:Working paper series (Australian Graduate School of Management) ; 95-004.
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