Mastering the complex sale : how to compete and win when the stakes are high! /

"In Mastering the Complex Sale, Thull presents the Prime Process, a new business paradigm that gives you a solid system, as well as unique skills and the mental discipline needed to execute it. The Prime Process is a diagnostic, customer-centered approach that clearly sets you apart from your c...

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Bibliographic Details
Main Author: Thull, Jeff, 1949-
Format: Book
Language:English
Published: Hoboken, N.J. : J. Wiley & Sons, 2003.
Subjects:
Online Access:Table of contents
Publisher description
Contributor biographical information
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245 1 0 |a Mastering the complex sale :  |b how to compete and win when the stakes are high! /  |c Jeff Thull. 
260 |a Hoboken, N.J. :  |b J. Wiley & Sons,  |c 2003. 
300 |a 220 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a 1. The World in Which We Sell: Converging Forces of Rapid Commoditization and Increasing Complexity -- 2. Trapped in the Conventional Sales Paradigm: It's Not about Selling - It's about Managing Quality Decisions -- 3. A Proven Approach to Complex Sales: You're Either Part of Your System or Somebody Else's -- 4. Discover the Prime Customer: Optimum Engagement Strategies -- 5. Diagnose the Complex Problem: The Optimal Source of Differentiation -- 6. Designing the Complex Solution: Prevent Unpaid Consulting -- 7. Delivering on the Prime Promise: Keeping Close to the Customer and Ahead of the Competition -- 8. Prime Performance Leadership: Leading Professionals in the Complex Sale -- 9. Prime Corporate Strategies: Translating Market Strategy into Sales Results -- 10. A Complex Sales Future: You Can Watch It Happen to You or You Can Make It Happen for You. 
520 1 |a "In Mastering the Complex Sale, Thull presents the Prime Process, a new business paradigm that gives you a solid system, as well as unique skills and the mental discipline needed to execute it. The Prime Process is a diagnostic, customer-centered approach that clearly sets you apart from your competition and positions you with respect and credibility as a valued and trusted advisor." "It's a smarter way to sell and it raises the bar for all sales methodologies. In fact, it's not just about selling - it's about making quality business decisions. This book will show you how to position yourself as a source of competitive advantage to your customers. It creates trust rather than suspicion, cooperation rather than confrontation, and the most formidable barrier of all to your competition - customer loyalty."--BOOK JACKET. 
650 0 |a Selling  |v Handbooks, manuals, etc. 
650 0 |a Relationship marketing  |v Handbooks, manuals, etc. 
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856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/description/wiley039/2002153141.html 
856 4 2 |3 Contributor biographical information  |u http://www.loc.gov/catdir/bios/wiley045/2002153141.html 
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