Mastering the complex sale : how to compete and win when the stakes are high! /

"In Mastering the Complex Sale, Thull presents the Prime Process, a new business paradigm that gives you a solid system, as well as unique skills and the mental discipline needed to execute it. The Prime Process is a diagnostic, customer-centered approach that clearly sets you apart from your c...

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Bibliographic Details
Main Author: Thull, Jeff, 1949-
Format: Book
Language:English
Published: Hoboken, N.J. : J. Wiley & Sons, 2003.
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Online Access:Table of contents
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Summary:"In Mastering the Complex Sale, Thull presents the Prime Process, a new business paradigm that gives you a solid system, as well as unique skills and the mental discipline needed to execute it. The Prime Process is a diagnostic, customer-centered approach that clearly sets you apart from your competition and positions you with respect and credibility as a valued and trusted advisor." "It's a smarter way to sell and it raises the bar for all sales methodologies. In fact, it's not just about selling - it's about making quality business decisions. This book will show you how to position yourself as a source of competitive advantage to your customers. It creates trust rather than suspicion, cooperation rather than confrontation, and the most formidable barrier of all to your competition - customer loyalty."--BOOK JACKET.
Physical Description:220 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471431516 (cloth : alk. paper)