Promotion and marketing for broadcasting, cable, and the web /

Promotion and marketing for broadcasting, cable, and the web /

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Bibliographic Details
Other Authors: Ferguson, Douglas A., Eastman, Susan Tyler, Klein, Robert A., 1928-
Format: Book
Language:English
Published: Boston ; Oxford : Focal Press, c2002.
Edition:4th ed.
Subjects:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.
Online Access:Publisher description
Table of contents

Internet

Publisher description
Table of contents

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