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Bibliographic Details
Main Author: Stern, Louis W., 1935-
Other Authors: Ansary, Adel I.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, c1982.
Edition:2nd ed.
Series:Prentice-Hall series in marketing
Prentice-Hall international series in management
Subjects:

CARM 1 Store

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