Marketing and preventive health care : interdisciplinary and interorganizational perspectives /
Saved in:
| Corporate Authors: | , , |
|---|---|
| Other Authors: | , , |
| Format: | Conference Proceeding Book |
| Language: | English |
| Published: |
Chicago :
American Marketing Association,
c1978.
|
| Series: | Proceedings series (American Marketing Association)
|
| Subjects: |
| Item Description: | Proceedings of a workshop sponsored by the American Marketing Association and Blue Cross/Blue Shield of Virginia and held March 27-29, 1977. |
|---|---|
| Physical Description: | ix, 132 p. : ill. ; 23 cm. |
| Bibliography: | Includes bibliographies. |
| ISBN: | 0877571058 |