Multidimensional scaling and related techniques in marketing analysis

Multidimensional scaling and related techniques in marketing analysis

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Bibliografske podrobnosti
Glavni avtor: Green, Paul E.
Korporativna značnica: Marketing Science Institute (Cambridge, Mass.)
Drugi avtorji: Carmone, Frank J. (joint author.)
Format: Knjiga
Jezik:English
Izdano: Boston, Allyn and Bacon [1970]
Serija:Marketing Science Institute series
Teme:
Marketing research > Statistical methods.
Scaling (Social sciences)

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