Multidimensional scaling and related techniques in marketing analysis

Multidimensional scaling and related techniques in marketing analysis

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Bibliographic Details
Main Author: Green, Paul E.
Corporate Author: Marketing Science Institute (Cambridge, Mass.)
Other Authors: Carmone, Frank J. (joint author.)
Format: Book
Language:English
Published: Boston, Allyn and Bacon [1970]
Series:Marketing Science Institute series
Subjects:
Marketing research > Statistical methods.
Scaling (Social sciences)

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