Multidimensional scaling and related techniques in marketing analysis

Multidimensional scaling and related techniques in marketing analysis

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Bibliografiske detaljer
Hovedforfatter: Green, Paul E.
Institution som forfatter: Marketing Science Institute (Cambridge, Mass.)
Andre forfattere: Carmone, Frank J. (joint author.)
Format: Bog
Sprog:English
Udgivet: Boston, Allyn and Bacon [1970]
Serier:Marketing Science Institute series
Fag:
Marketing research > Statistical methods.
Scaling (Social sciences)
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245 1 0 |a Multidimensional scaling and related techniques in marketing analysis  |c [by] Paul E. Green [and] Frank J. Carmone. 
260 |a Boston,  |b Allyn and Bacon  |c [1970] 
300 |a xv, 203 p.  |c 24 cm. 
490 0 |a Marketing Science Institute series 
504 |a Bibliography: p. 161-195. 
650 0 |a Marketing research  |x Statistical methods. 
650 0 |a Scaling (Social sciences) 
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