Innovation and new product marketing /
Збережено в:
| Автор: | |
|---|---|
| Формат: | Книга |
| Мова: | English |
| Опубліковано: |
London :
Croom Helm,
c1977.
|
| Предмети: |
Innovation
> Marketing
> New product marketing
> Individual innovativeness
> Innovators
> Communication
> Influence
> Opinion change
> Opinion leadership
> Innovative behaviour
> New product launches
> Product life cycle
> Predicting return on investment
> New product management
> New product development
> Product performance
> Forecasting approaches
> Predictive models.
|
| Опис примірника: | Includes indexes. |
|---|---|
| Фізичний опис: | 296 p. : ill. ; 23 cm. |
| Бібліографія: | Bibliography: p. 281-290. |
| ISBN: | 0856642606 : 0856642657(pbk.) |