Innovation and new product marketing /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Croom Helm,
c1977.
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| Subjects: |
Innovation
> Marketing
> New product marketing
> Individual innovativeness
> Innovators
> Communication
> Influence
> Opinion change
> Opinion leadership
> Innovative behaviour
> New product launches
> Product life cycle
> Predicting return on investment
> New product management
> New product development
> Product performance
> Forecasting approaches
> Predictive models.
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CARM 1 Store
| Call Number: |
A1:AQ09A0 B07366 |
|---|---|
| Copy 1 | Available Place a Hold |