Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium /

Guardado en:
Detalles Bibliográficos
Otros Autores: Andreasen, Alan R., 1934-, Sudman, Seymour
Formato: Libro
Lenguaje:English
Publicado: Chicago : American Marketing Association, c1976.
Materias:
LEADER 01244nam a2200289 i 4500
001 c000327113
003 CARM
005 00000000000000.0
008 760209s1976 ilu b 10000 eng
019 1 |a 758566  |5 LACONCORD2021 
020 |a 0877570736 
035 |a (OCoLC)2590534  |5 LACONCORD2021 
050 0 0 |a HF5415  |b .P74 
245 0 0 |a Public policy and marketing thought :  |b proceedings from the ninth Paul D. Converse symposium /  |c edited by Alan R. Andreasen, Seymour Sudman. 
260 |a Chicago :  |b American Marketing Association,  |c c1976. 
300 |a ix, 161 p. ;  |c 23 cm. 
500 |a "The papers in this volume were presented at the ninth Paul D. Converse symposium held at the University of Illinois, May 16-17, 1975." 
504 |a Bibliography: p. 145-161. 
650 0 |a Marketing  |x Congresses. 
650 0 |a Marketing  |x Social aspects  |x Congresses. 
650 0 |a Diffusion of innovations  |x Congresses. 
700 1 |a Andreasen, Alan R.,  |d 1934- 
700 1 |a Sudman, Seymour. 
852 8 |b CARM  |h A1:AO05F0  |i B08058  |p 0357517  |f BK 
082 0 4 |a 381 
999 f f |i 3fb93cf8-7e76-5df4-afb8-9e44dd0661b3  |s 2b7aa4fb-1703-5644-9c36-7eede0761348 
952 f f |p Can circulate  |a CAVAL  |b CAVAL  |c CAVAL  |d CARM 1 Store  |e B08058  |f A1:AO05F0  |h Other scheme  |i book  |m 0357517