Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium /

Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium /

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Bibliographic Details
Other Authors: Andreasen, Alan R., 1934-, Sudman, Seymour
Format: Book
Language:English
Published: Chicago : American Marketing Association, c1976.
Subjects:
Marketing > Congresses.
Marketing > Social aspects > Congresses.
Diffusion of innovations > Congresses.

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