Planned innovation : a dynamic approach to strategic planning and the successful development of new products /

Planned innovation : a dynamic approach to strategic planning and the successful development of new products /

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Bibliographic Details
Main Author: Bacon, Frank R.
Other Authors: Butler, Thomas W.
Format: Book
Language:English
Published: Ann Arbor : Industrial Development Division, Institute of Science and Technology, University of Michigan, 1981
Edition:2nd ed.
Subjects:
New products > Management.
Production planning.
Product management.
Marketing research.

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