Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
McGraw-Hill Book Co.,
c1993.
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| Series: | McGraw-Hill marketing for professionals
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| Subjects: |
| Physical Description: | xiv, 268 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. [262]-263) and index. |
| ISBN: | 0077077660 |