Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing /

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Bibliographic Details
Main Author: Ozimek, John, 1957-
Format: Book
Language:English
Published: London ; New York : McGraw-Hill Book Co., c1993.
Series:McGraw-Hill marketing for professionals
Subjects:

CARM 1 Store

Holdings details from CARM 1 Store
Call Number: A3:AE28G0 C12285
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