Marketing research : text and cases /
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| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Cambridge, Mass. :
Winthrop Publishers,
c1979.
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| Subjects: |
| Descrición Física: | xiv, 432 p. : ill. ; 25 cm. |
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| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 087626562X : |