Selling dreams : how to make any product irresistible /
"Gian Luigi Longinotti-Buitoni, President and CEO of Ferrari North America, shows in this book how any company can create a dream product or service."--BOOK JACKET. "Searching for answers beyond the realm of business, Selling Dreams reveals the principles of "dreamketing," i...
保存先:
| 第一著者: | |
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| その他の著者: | |
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
New York :
Simon & Schuster,
c1999.
|
| 主題: |
CARM 1 Store
| 請求記号: |
A3:AD28F0 C11879 |
|---|---|
| 所蔵 1 | 利用可 予約する |