Selling dreams : how to make any product irresistible /
"Gian Luigi Longinotti-Buitoni, President and CEO of Ferrari North America, shows in this book how any company can create a dream product or service."--BOOK JACKET. "Searching for answers beyond the realm of business, Selling Dreams reveals the principles of "dreamketing," i...
Gespeichert in:
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York :
Simon & Schuster,
c1999.
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| Schlagworte: |
CARM 1 Store
| Signatur: |
A3:AD28F0 C11879 |
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| Exemplar 1 | Verfügbar Bestellen |