The business of multimedia /
The top CD-ROM developers, publishers, distributors, and venture capitalists who comprise the multimedia industry explain their secrets in The Business of Multimedia. Developers reveal how they financed their companies through friends, family, angels, and venture capitalists. They show how they nego...
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | English |
| 出版: |
New York :
Allworth Press,
c1995.
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| 主題: |
| 總結: | The top CD-ROM developers, publishers, distributors, and venture capitalists who comprise the multimedia industry explain their secrets in The Business of Multimedia. Developers reveal how they financed their companies through friends, family, angels, and venture capitalists. They show how they negotiated their agreements, distribution deals, and licensing arrangements. They disclose which retail sales channels are selling their titles and how they have crafted creative ways to market their products. |
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| Item Description: | "Everything the developer of CD-ROM interactive multimedia needs to know about cost, distribution channels, financing, content acquisition, licensing, and much more"--Cover. |
| 實物描述: | 238 p. : ill. ; 23 cm. |
| 參考書目: | Includes bibliographical references and index. |
| ISBN: | 1880559315 (pbk.) : |