Research traditions in marketing /
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| Corporate Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Kluwer Academic Publishers,
c1994.
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| Series: | International series in quantitative marketing
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| Subjects: |
| Item Description: | Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management. |
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| Physical Description: | xxii, 442 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0792393880 (acid-free paper) |