Research traditions in marketing /
Wedi'i Gadw mewn:
| Awdur Corfforaethol: | |
|---|---|
| Awduron Eraill: | , , |
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
Boston :
Kluwer Academic Publishers,
c1994.
|
| Cyfres: | International series in quantitative marketing
|
| Pynciau: |
| Disgrifiad o'r Eitem: | Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management. |
|---|---|
| Disgrifiad Corfforoll: | xxii, 442 p. : ill. ; 24 cm. |
| Llyfryddiaeth: | Includes bibliographical references. |
| ISBN: | 0792393880 (acid-free paper) |