Research traditions in marketing /
Sábháilte in:
| Údar corparáideach: | |
|---|---|
| Rannpháirtithe: | , , |
| Formáid: | LEABHAR |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
Boston :
Kluwer Academic Publishers,
c1994.
|
| Sraith: | International series in quantitative marketing
|
| Ábhair: |
| Cur síos ar an mír: | Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management. |
|---|---|
| Cur síos fisiciúil: | xxii, 442 p. : ill. ; 24 cm. |
| Leabharliosta: | Includes bibliographical references. |
| ISBN: | 0792393880 (acid-free paper) |