Strategic management : concepts & cases /
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Homewood, IL :
Irwin,
c1993.
|
| Phiên bản: | 7th ed. |
| Những chủ đề: |
Mục lục:
- Pt. I. The Concepts and Techniques of Strategic Management. 1. The Strategic Management Process. 2. The Three Strategy-Making Tasks: Developing a Mission, Setting Objectives, and Forming a Strategy. 3. Industry and Competitive Analysis. 4. Company Situation Analysis. 5. Strategy and Competitive Advantage. 6. Matching Strategy to the Situation. 7. Corporate Diversification Strategies. 8. Techniques for Analyzing Diversified Companies. 9. Implementing Strategy: Organization-Building, Budgets, and Support Systems. 10. Implementing Strategy: Commitment, Culture, and Leadership
- Pt. II. Cases in Strategic Management. A. The Manager as Chief Strategy-Maker and Strategy-Implementer. B. Crafting Strategy in Single Business Companies. C. Crafting Strategy in Diversified Companies. D. Implementing Strategy. E. Strategy and Ethics Management
- Pt. III. Instructions for Using the STRAT-ANALYST Software Package.