Managing new products : a quantitative theory of new product adoption based on the effectiveness of interpersonal and media communications.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cranfield, Beds. :
Cranfield Institute Press for the School of Management,
[1975?]
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| Subjects: |
| Physical Description: | 84-126 p. |
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