Managing new products : a quantitative theory of new product adoption based on the effectiveness of interpersonal and media communications.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cranfield, Beds. :
Cranfield Institute Press for the School of Management,
[1975?]
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| Subjects: |
CARM 1 Store
| Call Number: |
A2:AO09G0 C08290 |
|---|---|
| Copy 1 | Available Place a Hold |