Midgley, D. (1975). Managing new products: A quantitative theory of new product adoption based on the effectiveness of interpersonal and media communications. Cranfield Institute Press for the School of Management.
Citação do estilo Chicago (17ª ed.)Midgley, David. Managing New Products: A Quantitative Theory of New Product Adoption Based on the Effectiveness of Interpersonal and Media Communications. Cranfield, Beds.: Cranfield Institute Press for the School of Management, 1975.
Citação MLA (8ª ed.)Midgley, David. Managing New Products: A Quantitative Theory of New Product Adoption Based on the Effectiveness of Interpersonal and Media Communications. Cranfield Institute Press for the School of Management, 1975.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.