APA (7th ed.) Citation

Midgley, D. (1975). Managing new products: A quantitative theory of new product adoption based on the effectiveness of interpersonal and media communications. Cranfield Institute Press for the School of Management.

Chicago Style (17th ed.) Citation

Midgley, David. Managing New Products: A Quantitative Theory of New Product Adoption Based on the Effectiveness of Interpersonal and Media Communications. Cranfield, Beds.: Cranfield Institute Press for the School of Management, 1975.

MLA (8th ed.) Citation

Midgley, David. Managing New Products: A Quantitative Theory of New Product Adoption Based on the Effectiveness of Interpersonal and Media Communications. Cranfield Institute Press for the School of Management, 1975.