Modelling non-linear trends in brand trading /

Modelling non-linear trends in brand trading /

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Bibliographic Details
Main Author: Sutherland, Max
Corporate Author: University of Technology, Sydney. Faculty of Business
Other Authors: Winter, Franz Leopold, Rossiter, John R.
Format: Book
Language:English
Published: [Broadway, N.S.W.] : University of Technology, Sydney, 1989.
Series:Working paper series (University of Technology, Sydney. Faculty of Business)
Subjects:
Market surveys > Mathematical models.
Brand choice > Mathematical models.

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