Modelling non-linear trends in brand trading /

Modelling non-linear trends in brand trading /

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Detalles Bibliográficos
Autor Principal: Sutherland, Max
Autor Corporativo: University of Technology, Sydney. Faculty of Business
Outros autores: Winter, Franz Leopold, Rossiter, John R.
Formato: Libro
Idioma:English
Publicado: [Broadway, N.S.W.] : University of Technology, Sydney, 1989.
Series:Working paper series (University of Technology, Sydney. Faculty of Business)
Subjects:
Market surveys > Mathematical models.
Brand choice > Mathematical models.

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