Marketing management : analysis, planning, implementation, and control /
Guardado en:
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Englewood Cliffs, NJ :
Prentice Hall,
1988.
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| Edición: | 6th ed. |
| Colección: | Prentice-Hall series in marketing
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| Materias: |
| Notas: | 5th ed titled: Marketing management : analysis, planning, and control |
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| Descripción Física: | xxi, 776 p. : ill. ; 24 cm. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0135561507 |