Marketing management : analysis, planning, implementation, and control /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ :
Prentice Hall,
1988.
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| Edition: | 6th ed. |
| Series: | Prentice-Hall series in marketing
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| Subjects: |
| Item Description: | 5th ed titled: Marketing management : analysis, planning, and control |
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| Physical Description: | xxi, 776 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0135561507 |