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  1. 1
    Branding : a practical guide to planning your strategy /
    Book
    by Randall, Geoffrey
    Published 2000
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  2. 2
    Modelling non-linear trends in brand trading /
    Book
    by Sutherland, Max
    Published 1989
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  3. 3
    Brand choice, purchase incidence and segmentation : an integrated modeling approach /
    Book
    by Bucklin, Randolph E.
    Published 1992
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  4. 4
    Response latency : new measure of advertising /
    Book
    by MacLachlan, James, 1934-
    Published 1977
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