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  1. 1
    Advanced media strategy : the reach pattern and effective frequency /
    Book
    by Rossiter, John R.
    Published 1995
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  2. 2
    Advertising media planning /
    Book
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  3. 3
    Selecting advertising media : a guide for small business /
    Book
    by Cook, Harvey R.
    Published 1969
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  4. 4
    Advertising media sourcebook and workbook /
    Book
    by Barban, Arnold M.
    Published 1975
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  5. 5
    Spending advertising money.
    Book
    by Broadbent, Simon, 1927-
    Published 1970
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  6. 6
    Maximizing your media dollars : ANA's guide to media planning and buying /
    Book
    Published 1996
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