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| LEADER |
01408nam a2200277 i 4500 |
| 001 |
c000417211 |
| 003 |
CARM |
| 005 |
00000000000000.0 |
| 008 |
790412s1979 nyua b 00110 eng |
| 019 |
1 |
|
|a 1407137
|
| 020 |
|
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|a 0060470062
|
| 035 |
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|a (OCoLC)4907990
|
| 035 |
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|
|a (vdu).b10628927
|
| 040 |
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|
|d VDU
|
| 050 |
0 |
0 |
|a HF5415.2
|b .W45 1979
|
| 082 |
0 |
4 |
|a 658.83018
|
| 100 |
1 |
|
|a Wentz, Walter B.
|
| 245 |
1 |
0 |
|a Marketing research :
|b management, method, and cases /
|c Walter B. Wentz.
|
| 250 |
|
|
|a 2d ed.
|
| 260 |
|
|
|a New York :
|b Harper & Row,
|c c1979.
|
| 300 |
|
|
|a xii, 770 p. :
|b ill. ;
|c 24 cm.
|
| 505 |
0 |
|
|a Marketing research--Research management--Research design--Data acquisition--Surveys--Data processing--Data reduction--Data analysis--Marketing information systems--Sampling--Experimentation--Experimental designs--Experimental data--Data collection--Qualitative research--Structured tests--Unstructured tests--Scaling--Bivariate methods--Leo Burnett U.S.A.--
|
| 505 |
8 |
|
|a --Multivariate analysis--Linear regression models--Curvilinear regression models--Time-series versus cross-sectional data--models--Factor analysis--Discriminant analysis--Forecasting--Growth models--Nonstatistical methods--Market simulation.
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Marketing research.
|
| 999 |
f |
f |
|i 22694d20-147b-5dcb-9467-bd00070a9ecb
|s b7dc9ed4-4adf-5ba8-8f73-78935f66f341
|