Marketing research : management, method, and cases /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Harper & Row,
c1979.
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| Edition: | 2d ed. |
| Subjects: |
| Physical Description: | xii, 770 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0060470062 |