Segmenting the mature market : identifying, targeting, and reaching America's diverse, booming senior markets /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. :
Probus Pub. Co.,
c1993.
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| Subjects: |
| Physical Description: | xvii, 363 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1557384487 |